Fenders Supply Chain Management - 2494 Words

The worlds manufacturing leader--Fender Guitar Company which was established in 1946, the full name of Fender Musical Instruments Corporation. In the past 60 years, Fender has become one of the hallmarks of the United States. The contribution of Fender sounds modern music development has already been spread in global and still continuing. Through the first to introduce the commercialization solid electric guitar, produced the first electric bass and numerous classic speaker. The style of Fender musical instruments includes jazz, pop, rock, country music and so on. Everyone from beginners to enthusiasts and even the world-renowned performers all can find the suitable musical instruments for them. Fender intends to position itself in the†¦show more content†¦2003 early, Fender made some adjustment for its family of products Gretsch and started the production and distribution of new Gretsch guitars. 2.3 Fenders new supply chain strategyFender plans to promote their products can be more clearly conveyed. They announced in Feb. 2007 will be to produce a product guide with illustrations of replace the traditional front-line journal of the year. This change in order to give publicity by its supply chain cost considerations, The traditional cost of printing, as well as the most trend copyright convenient substitute for internet magazine, which can solve the printing, distribution, copyright issue of cost and time. The guide contains a set of new Fender product introduction and picture. The new Fender Frontline In-Home will be conveyed to customers the latest products of Fender, and the provision of mail to customers if they need and have registered in the Fender website. This shows that the Fender was constantly improving its customer service systems to optimize their supply chain management. 2.4 Fenders Australia supply chainFender in Australia has a complete supply chain system, but it still has a few aspects need to improve. Fender established more than 92 local authorized dealers in the Australia, 26 in NSW (HREF 2). Fender distributes Recommended Retail Price (RRP) information to all of itsShow MoreRelatedFedex Case Study on Creating Value1256 Words   |  6 Pagesglobal, knowledge-based logistics business. An increasing number of companies, some of which have been loyal FedEx customers that rely on the value FedExs speed and reliability competencies create for them, are carefully studying the supply part of their value chains. By more effectively coordinating all of their inbound and outbound logistics activities, firms can reduce a number of their costs, including those associated with purchasing raw materials as well as expenses that are incurred to storeRead MoreAccounting Information System Chapter 1137115 Words   |  549 Pagessuccessful transfer. Doing so may enable the organization to take steps to mitigate likely causes of resistance. The design of an AIS, however, itself can influence and change an organization’s culture and philosophy. Therefore, with adequate top management support, implementation of a new AIS can be used as a vehicle to change an organization. The reciprocal effects of technology and organizational culture on one another, however, mean that it is unrealistic to expect that the introduction of a